The Yieldbroker Charity Day digital marketing campaign encompassed a diverse array of meticulously crafted advertisements, tailored to specific specifications for placement on the Australian Financial Review website and in print media. In addition to this, I conceptualised and designed Electronic Direct Mail (EDM) materials targeting their existing database, along with a revamped email signature for widespread adoption by all staff in their day-to-day correspondence leading up to Charity Day.
The advertisements yielded remarkable success, culminating in the substantial collection of $190,000 in donations allocated towards Rett Syndrome and Neurofibromatosis (NF) research. I take great pride not only in the design work undertaken but also in the profound impact it had on individuals and families affected by these conditions, thereby contributing to positive change.
Initially conceived solely for Charity Day, the resounding success of the campaign prompted further collaboration, leading to the development of two additional digital and print marketing initiatives in partnership with the Australian Financial Review. Additionally, a post-Charity Day email signature refresh, reflecting the broader ethos of the company, was commissioned as part of our ongoing engagement.
Yieldbroker, a prominent financial trading institute, annually designates a day to contribute a significant portion, possibly all profits (exact details pending verification), to select charities. In 2020, they chose to support the following organisations: Rett Syndrome and Mirabel NF through Children's Hospital. To effectively promote their upcoming charity day, our assistance was enlisted to craft an email signature, design an Electronic Direct Mail (EDM), and create accompanying Charity Day advertisements for the Australian Financial Review (AFR) across various specifications. On this special day, an unwritten understanding exists among Yieldbroker's competitors to permit them to execute trades for their clients, with the competitors holding these trades until the subsequent day. In turn, Yieldbroker reciprocates this gesture during their competitors' charity events.
The "Stand For" campaign aimed to underscore the company's stature within the industry and firmly establish its presence in Australia and New Zealand. Additionally, the objective was to convey its innovative and leading-edge nature in the business realm, solidifying its position within the market. The campaign, "Stand For," comprised a series of slogans ending with different keywords such as Compliance, Connections, Data, Innovation, Relationships, Fixed Income, and Opportunity. Designs were meticulously tailored to suit various formats, including desktop, mobile, and newsprint.
Following the triumph of Charity Day and its aftermath, Yieldbroker sought a fresh email signature that seamlessly complemented the ongoing digital marketing initiatives, particularly the "Stand For" campaign featured in the Australian Financial Review (AFR).
In anticipation of the launch of a new product, Yieldbroker commissioned the creation of a two-page "sell sheet" mock-up, designed as an eBook static, to be integrated into the ASX DataSphere webstore. This promotional material was intended for distribution through external partners as well as inclusion in the YB market data website and portal enhancements.
