UX / UI App Design

      Project Overview

Sydney, a vibrant metropolis, is redefined as an exuberant city pulsating with the energy of the arts, culinary delights, and a thriving nightlife. Within its dynamic landscape, diverse channels emerge, offering a tapestry of opportunities to enhance the health and well-being of its community. Sydney is not merely a city; it is a spirited character, adorned with the colors of creativity, the flavors of exquisite cuisine, and the rhythms of an ever-awake nightlife - if you know where to look - all contributing to the vitality and flourishing well-being of its inhabitants.


Client:
Project Status
Category:
UX Design
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My Role:
Creative Direction + Execution across all mediums
Preview:
      Project Approach

Crafting Design Precision: A Comprehensive User Experience Framework

The development of the guided walks project was meticulously shaped through an iterative and user-focused design process. Commencing with audience identification through comprehensive surveys, personas were crafted to understand diverse preferences. Placemaking strategies were employed to create meaningful and engaging experiences, while site maps provided a spatial framework.

Moodboards and colour experimentation played a crucial role in defining the project's aesthetic, ensuring alignment with the desired emotional resonance. The synthesis of these elements led to the creation of wireframe sketches, laying the foundation for the initial prototype. Through this holistic approach, the project seamlessly integrates user experience principles, emphasizing visual appeal, user preferences, and effective spatial organisation, culminating in an immersive and well-rounded exploration of Sydney that caters to a diverse audience.


Final Product

The final design product impeccably aligns with the project's brief and scope, strategically aiming to realise key benefits for a broad audience. Prioritising accessibility, the design ensures inclusivity for all individuals, emphasizing seamless exploration for diverse users at any time. The dynamic nature of the environment is embraced through an easily updatable interface, allowing swift incorporation of changes to maintain relevance. Furthermore, the integration of user accounts enhances community engagement, providing a platform for ongoing interaction, shared experiences, and collaborative exploration. By achieving these goals, the final design not only fulfils the outlined objectives but also establishes a user-centric and adaptable framework that fosters a sense of community and accessibility for all.