Coco Republic Loyalty Program

Developed multiple creative concepts for Coco Republic’s new loyalty program, translating the brand’s premium positioning into an engaging, multi-tiered customer experience. The project is ongoing, focusing on exploring strategic and design directions that balance exclusivity with accessibility.

Client:
Coco Republic
Category:
Graphic Design
My Role:
Graphic Designer
      Project Overview

This project focuses on conceptualizing a loyalty program for Coco Republic, a luxury furniture and lifestyle brand. The brief called for ideas that would drive engagement, reward loyal customers, and elevate the brand experience while reflecting Coco Republic’s signature aesthetic diversity.

I developed three distinct loyalty program concepts, each tailored to one of the brand’s aesthetic tiers: Organic/Coastal, Bold/Contemporary, and Classic/Tailored. Each concept explored tiered rewards, curated experiences, and visual language that resonated with its specific design identity. The project remains ongoing, with concepts currently under review and refinement to ensure alignment with Coco Republic’s luxury positioning and customer expectations.

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      Project Approach
  • Developed three loyalty program concepts, each reflecting one of the brand’s aesthetic tiers: Organic/Coastal, Bold/Contemporary, and Classic/Tailored
  • Designed A4 easel layouts for each concept, visually presenting program structure, rewards, and key touchpoints for internal review
  • Explored visual, experiential, and communication elements across digital, in-store, and engagement channels, tailored to each aesthetic tier
  • Iterated concepts based on feedback, balancing creativity, feasibility, and brand integrity

Each concept was crafted to feel aspirational yet tangible, allowing stakeholders to experience and compare the program directions visually and strategically. Designing for the three aesthetic tiers ensured that the loyalty program could flex across the brand’s diverse style identities while maintaining a cohesive sense of sophistication.

      Project OUTCOME

As the project is currently ongoing, outcomes are focused on concept development and strategic alignment. The three proposed concepts have been well-received internally, providing clear direction for Coco Republic’s loyalty program design and creative strategy. Early feedback indicates strong potential to enhance customer engagement, brand perception, and long-term loyalty, with further refinements underway before final implementation.

      Project OUTCOME

As the project is currently ongoing, outcomes are focused on concept development and strategic alignment. The three proposed concepts have been well-received internally, providing clear direction for Coco Republic’s loyalty program design and creative strategy. Early feedback indicates strong potential to enhance customer engagement, brand perception, and long-term loyalty, with further refinements underway before final implementation.