A fully integrated campaign designed to elevate brand storytelling while driving performance across paid, owned, and in-store channels. The project balanced high-impact creative with data-led execution to support awareness, engagement, and conversion.
This project marked the Australian introduction of Lawson-Fenning, a Californian furniture brand founded in Los Angeles and renowned for its heirloom-quality pieces. The collection spans bedroom, living and dining, with each design defined by architectural clarity, warm materiality and a sculptural restraint that feels considered yet effortlessly relaxed.
The campaign focused on translating Lawson-Fenning’s distinct LA aesthetic for the Australian market while preserving the integrity of the brand’s global identity. An integrated approach was delivered across paid digital, owned channels, in-store environments and physical touchpoints, ensuring a cohesive brand presence from first impression through to showroom experience.
Anchored in a refined creative system, the campaign was crafted to move fluidly between screen and space. Each touchpoint was designed with restraint and intention, allowing the collection to speak through materiality, form, and atmosphere—while maintaining a quiet confidence aligned with the brand’s Californian sensibility.
The campaign established a refined and cohesive introduction of Lawson-Fenning to the Australian market, delivering a seamless brand experience across digital, in-store and owned channels. Motion-led paid creative on Meta drove strong engagement, while EDM communications extended the narrative through considered pacing and visual restraint.
Together, the work balanced performance with poise, setting a confident foundation for the brand’s local presence.
The campaign established a refined and cohesive introduction of Lawson-Fenning to the Australian market, delivering a seamless brand experience across digital, in-store and owned channels. Motion-led paid creative on Meta drove strong engagement, while EDM communications extended the narrative through considered pacing and visual restraint.
Together, the work balanced performance with poise, setting a confident foundation for the brand’s local presence.