Pub Raffle Brand Design

The client, Pub Raffle, is a novel raffle service aimed at pubs and their communities. Leveraging QR code technology, Pub Raffle allows patrons to participate in raffle games remotely, enhancing engagement and supporting local businesses.

Client:
Pub Raffle
Category:
Branding
My Role:
Lead Designer
      Project Overview

The project entails the development of a comprehensive brand identity for Pub Raffle, including logo design, color palette, typography selection, brand messaging, and visual assets such as posters. The goal is to create a cohesive and appealing brand that resonates with pub-goers and encourages participation in the raffle service. The client wanted it to have a retro look and feel, and incorporate kookaburras (to emphasise the Australian community aspect of the business)

      Project Approach

Key Objectives:

  1. Establish a strong brand identity that reflects the essence of Pub Raffle: fun, cheeky, community-oriented, and innovative.
  2. Design a versatile logo that can be easily recognisable and scalable across various platforms and materials.
  3. Develop a distinct colour palette and typography that aligns with the brand's personality and appeals to the target audience.
  4. Craft compelling brand messaging that communicates the benefits of Pub Raffle and encourages participation.
  5. Create visually appealing posters customised for each pub, featuring unique QR codes to drive engagement and support for local establishments.

Project Phases:

  1. Research and Discovery:
    • Conduct market research to understand the target audience, competitors, and industry trends.
    • Gather insights from pub owners and patrons to inform brand development.
  2. Brand Strategy:
    • Define Pub Raffle's brand positioning, values, and unique selling propositions.
    • Identify key messaging points and communication channels to reach the target audience effectively.
  3. Brand Identity Design:
    • Develop logo concepts that capture the essence of Pub Raffle and resonate with the target audience.
    • Select an appropriate colour palette and typography that aligns with the brand's personality and values.
    • Create brand guidelines to ensure consistency across all brand touch-points.
  4. Visual Asset Creation:
    • Design custom posters for each pub, incorporating unique QR codes and engaging visuals.
    • Ensure the posters are eye-catching, informative, and aligned with the overall brand identity.
  5. Implementation and Rollout:
    • Coordinate with pub owners to distribute and display the branded posters effectively.
    • Launch marketing campaigns to promote Pub Raffle and generate excitement within the community.
    • Monitor feedback and performance metrics to iterate and optimise the brand strategy as needed.

Deliverables:

  1. Logo design and variations
  2. Brand guidelines document
  3. Colour palette and typography selection
  4. Customised posters for each pub
  5. Brand messaging and communication materials
      Project OUTCOME
      Project OUTCOME